Pretty Little Mahj post featuring Tigre de Tartán Bunny Love gaming mat and Shell Yeah mat

The Lore of Bunny Love: How a Risk Changed Mahjong Forever

Some products arrive quietly. Bunny Love did not.

When Tigre de Tartán launched the Paige Spearin Gaming Mat "Bunny Love" in September 2024, it landed as what mahjong influencer Claire Mohamed of @PrettyLittleMahj called "an inflection point in the Mahjong industry." Her words: "Until then, nothing quite this elevated had been brought to market, and it changed what people thought was possible in the space."

But the story starts much earlier — and with a leap of faith.

Paige Spearin was introduced to us through a mutual friend. We reached out with a simple email: we were starting a new print business, and in six months, we'd love for Paige to design a print for us. At the time, Paige was still at Lilly Pulitzer, and there were conflicts to navigate. But when she eventually left to strike out on her own, she took a chance on us — and on a format that didn't yet have a track record.

Faux leather mats were not a thing. They were not a trusted format. Nobody knew if players would embrace them. And no one had ever printed art on them before. Paige believed in the vision anyway, and together we made something that proved the skeptics wrong.

The result was Bunny Love — a whimsical tennis court scene populated with bunnies, rendered in Paige's signature illustrative style. It became an instant icon.

And it wasn't the only one. Claire also called out our "Shell Yeah" mat as "the 'Shell Yeah' heard 'round the world — an instant icon that sold out for good reason. With its dreamy, whimsical summer vibe, it perfectly captures the spirit of the brand."

We couldn't agree more. Thank you, Paige, for charting this territory with us. 🤍

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